What are Caption and Caption Variable? (For Campaign Creator)

Article author
Sebastian Billy
  • Updated


By definition, Captions are information that can be included in your photo frame posts on social media. As one of the key elements of a campaign, captions usually contain words that reflect additional calls, endorsements, or messages that supporters can use to describe their enthusiasm for your campaign. As a Creator, you can create an interesting caption so that people who read it can be moved to voice their aspirations by joining your campaign.

Twibbonize provides an automatic feature on the caption that your supporters can personalize. This feature is called Caption Variable. To make the most of this feature, you need to understand more about Caption Variable and how it works.

Caption Variable

Perhaps you've seen a campaign caption in the middle that's given a blank column so you can write down your name, or maybe from which instance you're from, and as a result, make the caption look more personal, like the following example:


A blank field that the supporters can fill in that particular text is called a Caption variable.


How do I enable caption variables to appear on caption pages automatically?

Creators can enable caption variables by including the "[[ ]]" symbol among the variables that are wanted to use. For example, let's say you want to add name as the variable caption. So, as a Creator, you can write [[Write your name]] 

Supporters can also write their names directly in the blank column before they copy it. When copied, the name that has been written earlier in that column will appear automatically.

Example of applying the caption variable automation

(case study example of using the variable name):

Before the user fills in your campaign variable caption


After the user fills in your variable caption


Then, the user copies the caption and paste it into their social media


As a Creator, you can use your creativity to create interesting captions by utilizing a wide variety of variable captions. In addition to name variables, you can also use other commonly used variables, such as name, domicile, academic or occupational status, and more.


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